Pankhurst London

The traditional wet shave is not a relic. At Pankhurst London, it is a restoration: hot towel, dense lather, a blade handled with precision, and the Aftershave Ice Gel that finishes it. For the gentleman whose week has been punishing, this is not an indulgence. It is the most considered thing he can do.

At Pankhurst London, there are no clippers. Not in Mayfair, not at the Fairmont The Palm in Dubai, and not at the Rosewood Doha. A scissor haircut is more precise, more individually tailored, and significantly longer-lasting than a clipper cut. It grows out with the same intention with which it was made. This is what that means in practice, and why it matters.

By Brent Pankhurst, Founder, Pankhurst London Over 35 years in this industry, I have learnt that a great haircut has very little to do with fashion. It has everything to do with understanding the individual sitting in front of you: their lifestyle, their profession, their face shape, their hair type. And, in Dubai, the climate they are living in. That conviction has taken Pankhurst London from Jermyn Street to Savile Row to Mayfair. Since January 2022, it has also taken us to The Palm...