In the Chair with Jake Ward

After years cutting across London, Spain, and Dubai, Jake Ward has joined Pankhurst Mayfair full-time — bringing with him a decade and a half of international experience and a quietly confident approach to the craft.

What defines his work isn’t just precision — it’s intuition.

“When a client comes in, they might have a rough idea of what they want,” Jake explains. “But the trust they place in me — to see what they don’t yet see, to give them what they didn’t even know they wanted — that’s what I love most about this job.”

It’s that blend of trust, freedom, and artistic touch that gives each cut its individuality — tailored, instinctive, never rushed.

And when it comes to keeping the look, Jake turns to Pankhurst’s Signature 3-Step Hair Care:

1️⃣ Shampoo — clean foundation, without stripping.
2️⃣ Conditioner — restores strength and balance.
3️⃣ Sea Salt Spray — Jake’s choice for a natural hold with sea-salt texture and movement.

“It gives the hair control but never stiffness — just the right amount of structure and freedom, the way a cut should feel.”

Book your next appointment with Jake and experience the craft behind the chair.